Serrano Hat Export Cia. Ltda., is the oldest Ecuadorian company dedicated to the production and commercialization of that hand crafted jewel, the "Toquilla" straw hat. The Toquilla Straw Hat, also know as Panama Hat.

This legendary hat, which carries the name Panama hat because during the era of the construction of the canal it protected the perspiring faces of those who created that monumental construction, in different parts of the world carries something of the blood and yearning of its Ecuadorian weavers, unique in the world, just as the product that emerges from their agile fingers, magical priest who proceed to unite the straw fibers in an endless holy marriage of immortal beauty.

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